Train Advertising Remains Popular Despite High-tech Alternatives In Tokyo

TOKYO, JAPAN - MAY 15: A JR East, Tokyo Media Services employee replaces advertisements inside a Yamanote Line train carriage at the JR East General Rolling Stock Center on May 15, 2015 in Tokyo, Japan. The Yamanote Train line is the most used train line in Japan averaging 4.8 million passengers per day. As the train advertising in Japan remains popular despite the use of new advertising technologies, with more than 17.6million people using trains per day across the greater Tokyo area, advertisers often book out whole carriages, inside and out to launch new product campaigns. According to East Japan Marketing and Communications, Inc., train advertising brings in approximate revenue of 42 billion yen per year, and their research shows it ranks third behind television and internet marketing as the most accessible media for greater Tokyo residents. (Photo by Chris McGrath/Getty Images)