Snickers Tests How Far People Will Go For Free Fuel

INTERIOR, SD - JULY 03: To help fuel Independence Day road trips, SNICKERS(r) Brand is testing how far people will go for free fuel by offering $10,000 in free cash-for-gas - at one of the most remote gas stations in the U.S on July 3, 2014 in Interior, South Dakota. On Thursday, July 3, SNICKERS will satisfy drivers with cash for gas at Cowboy Corner, a remote service station at the intersection of Highways 44 and 240 outside. For people not daring enough to venture into the desert, the SNICKERS BRAND FUEL GAME promotion is also offering the potential to win free cash-for-gas on specially marked packs at retailers nationwide. (Photo by Rich Gabrielson/Getty Images for Mars Chocolate North America)