Marketing the World Cup:

Marketing the World Cup:; USA: Washington: EXT / NIGHT MS Woman in evening dress getting ticket out of bag as approaching "National Building Museum" sign with doorman outside L-R SOT INT TCMS Silver platter with grapes and finger food as man takes napkin TILT UP to CMS of man in formal dress woman in party dress CS SIDE Woman wearing pearl necklace and earrings CMS Vox Pops SOT - I'd love to go to a football match MS Society couple drinking wine at party L-R CMS Man drinking from glass behind woman EXT CMS Man playing trumpet as removes from lips SOT CMS Man intvwd SOT - The name Maradona means nothing to me CMS Woman intvwd SOT - Sorry, I've never heard of Maradona MS Woman holding glass of wine R-L to red sports car CMS Female in traditional Swedish dress handing out freebies LAMS Entrance to trade stall in Swedish national colours showing "Sweden" TILT DOWN to car on display with bonnet open CMS Swedish businessman intvwd SOT - I'm trying to sell cars, paper pulp and ball bearings TGV Elite World Cup party in progress (dim lighting) SOT CS Publicity leaflet showing "World Cup USA 94 - Premier Ticket and Special Event Programme" TILT UP CS List of prices and packages available TILT DOWN CS Price list showing "$2,500" CS Price list showing "Gold Package" CMS Brad and Debbie Doxter (Gold Club hosts) CMS Brad Doxter (Gold Club Host) intvwd SOT - I'm an investment manager specialising in Asia CMS Debbie Doxter (Gold Club Host) intvwd SOT - We're very proud to have the World Cup in the United States EXT MS Mexican football supporter wearing sombrero and waving a rattle and a Mexican flag CMS David Smith i/c SOT CTS Leaflet: "Guide to World Cup Soccer" CTS Leaflet explaining terms like "tackle" and "striker" GV Game in progress TILT DOWN to BV of elite supporters in Gold Club enclosure LACMS Gold Club spectators clapping LACMS Ditto wearing sunglasses and baseball cap TCMS Female spectator intvwd ...