Postcode Marketing

Postcode Marketing; CS Penelope Keith (Actress) reading some of descriptions of social groupings (based on postcode information) SOT - Chattering classes have wallets thick with credit cards/ they use independent restaurants/ when they holiday abroad they want to savour the authentic life of the rural regions rather than tan themselves at mass market beach resorts - Low rise council spend above average time watching videos/ eating out often takes the form of a curry or fish and chips/ preferences for chedder rather than brie, worcester sauce rather than mayonnaise/ beer is drunk in preference to wine which if it is brought is mainly white - Corporate careerists are likely to take holidays abroad in modestly expensive villas/ they play golf and visit the theatre often Kay Wilson pouring water into kettle EXT GV Wilson's new detached house INT Kay Wilson interviewed SOT - Some of it rings true but not all/ husband plays golf, we go to the theatre/ we holiday abroad in villas/ am not corporate GVs Nick De Berry (who also lives in corporate careerist postcode area) sitting in pub drinking pint of beer Nick De Berry interviewed SOT - Work for myself, am a window cleaner Webber interviewed SOT - Very important that there should always be a bit of error/ if everything predictable our country would be a lot more boring than is at present Nottingham: SIDE GV People at work at Experian mainframe computer